7 Local SEO Tips for Small Business Owners
Every small business must know local SEO to be visible online to potential customers and leads. This is a great resource for small businesses to get traction online.
Local clients are crucial for your business’ daily success. You can still depend on your local clients to increase your profits and boost your cash flow, even if you are doing business long-distance with clients via the Internet. These seven local SEO strategies are essential for establishing a successful business and attracting local clients.
1. Use Local Keywords
Local keywords are a great tip to use in your online content. Your city name can serve as a local keyword. Local keywords could also include the name of a neighborhood or school district in your locality.
2. Register in Local Directories
A key tip is to get your business listed on local directories. You should also ensure your company is listed in Bing, Yahoo Local, and Merchant Circle directories. Your clients will find you easier if you are listed in directories that focus on your local area.
3. Optimize Location-Specific Landing Pages
If you do business in multiple cities, you should have landing pages specific to each location. Your clients will find the right services easier if you include sub-folders to your website that contain details such as the zip code, state, and other geographical details of each location where your business is located.
Clients will find the information they need to build a relationship with you easier by using this tactic. Clients can search for important information such as your address, phone number, or any other details they need to reach you.
4. Provide Consistent Information
No matter where your business is promoted, it is important to provide consistent information. Social media, directories, and online map sites are some of the most popular places companies advertise their business to local audiences.
All these places should contain the same information, such as your business name, address, and phone number. Customers will be able to trust your business by being consistent. They also won’t be confused by businesses with the same name.
5. Claim Your Domains
You should also claim your domains within these directories to be listed. These online directories may list local businesses, but if the owners do not claim or register the domains, they could display outdated or false information. You can claim your domains to gain control of your websites, as well as the ability to modify or update the information as needed.
6. Use Social Media and Blogs
You may know that posting on social media and blogging can bring in customers. You should start a blog or set up social media accounts for your website. Blogs and Social Media Marketing are simple and free ways to promote your company and use local keywords online that will attract a larger audience.
7. Use Fresh Content
It is important to have new content to get your business promoted and listed in your locality. You should provide important information, such as news relevant to your area and company. Regular updates can be made about sales, specials, and new inventory.
Get Your Local Business Visible with Clicks Digital Marketing
These seven easy SEO tips for beginners will help you attract local clients to your company. You can create a successful and profitable business if you attract local customers. If you’re having trouble getting your local business seen online, Clicks Digital Marketing has the expertise to make it happen.
Our Atlanta SEO Company uses these tips and more to make your business visible and entice customers and clients to purchase your products or services. Contact us now to learn more.