Case Study

How Callaway Security increased their revenue by 60% in less than six months

Callaway Security Case Study

more web interactions in 6 months


increase in Google Business Profile clicks in 6 months


total growth in six months


Callaway Security is a full service security company based in Atlanta, GA. They have been in business for over 32 years and have been the most trusted security provider throughout all of Atlanta, Alpharetta, and surrounding areas. 


Alpharetta, GA


Security Solutions

Callaway Security is a security company based in Atlanta, GA that offers cutting-edge security solutions to both residential and commercial clients. Despite having a well-designed website and providing excellent services, Callaway Security was having difficulty driving organic traffic to their site. They realized that in order to attract more potential customers and increase their online visibility, they needed to improve their website’s search engine ranking.


Callaway Security’s website was not ranking well in search engines, so potential customers could not find them online. They required a solution that would aid in the improvement of their website’s search engine ranking and drive more organic traffic to their site.


Callaway Security sought assistance from a Clicks Digital Marketing. We thoroughly examined the Callaway Security website and identified several areas for improvement, including:

Keyword Optimization: To improve their search engine ranking, we optimized Callaway Security’s website for relevant keywords and phrases.

On-page Optimization: To make the website more search engine friendly, we made several on-page optimization changes, including improving the meta tags, title tags, and header tags.

Content Optimization: We helped Callaway Security in creating high-quality, keyword-rich content that was search engine optimized to help further the search outreach and improve rankings.

Link Building: We also assisted Callaway Security in obtaining high-quality backlinks from reputable websites in order to increase the authority and search engine ranking of their website.


Callaway Security saw a significant increase in website traffic after implementing the SEO recommendations. In the first six months, the company’s website traffic increased by more than 50%, and it continued to grow over the next year. Callaway Security’s website ranking has also significantly improved, with the company now ranking on the first page of search engine results for several relevant keywords.


Callaway Security’s investment in SEO services paid off tremendously. They were able to attract more potential customers and increase their online visibility by improving their website’s search engine ranking. Increased website traffic and improved search engine ranking have assisted the company in generating more leads and growing their business.

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